Red Bull Beat Battle
Art Direction and Design for an annual Red Bull owned local freestyle dance competition where groups from all over South Africa can register online to be chosen to compete in the finals. Red Bull Beat Battle plays a significant role in uniting communities and sub communities within those communities through dance. It is a significant event to the dancers, friends, families, and sometimes cultures as it is an opportunity to demonstrate their passion, skill and personal styles.
Interface
Home page provides easy access to event information, an introduction to the competiing crews and encourages engagement, sign ups and voting.
Experience
Rankings encourage interaction between the groups, their audiences and the voters.
Features
Content submitted by each crew further drove traffic, engagement and sharing across social media channels and fan groups.
Agency: Trigger Isobar
Collaborators: Gustav Greffrath (Creative Director), Genie Botha (Art Director), Blaize Jay (Senior Designer)